Smart Marketing
Home / Smart Tourism / Smart Marketing
Tourist Guide
Ticket Checking Equipment
Second Entry
OTA Platform
Scenic Spot Consumption
◆ B2B E-commerce Platform
Seamless access to mobile terminal, web terminal, electronic screen, ticketing, offline HMS, Real time query and statistics of sales data to view the operation status in multiple dimensions, provide a variety of marketing strategy settings, open up communication channels, improve secondary sales, form an enterprise private customer closed loop. Help local merchants increase revenue.
Public Opinion Detection System
Capture the comments related to scenic tourism of Internet users on various forums, websites, social media platforms, etc., and analyze the likes and dislikes index of tourists, accurately study and judge the development and change trend of specific public opinion or a certain public opinion topic, improve the quality and efficiency of public opinion management, and assist leaders in decision-making.
Marketing Decision Support System
- Analyze the marketing requirement of scenic spots. Mainly carry out macro and micro circumstance analysis of scenic spots, and through horizontal (different types of scenic spots) and vertical (same type of scenic spots) comparative analysis, so as to find out the similarities and differences in the source distribution, time distribution, gender and age of tourists in scenic spots.
- Research and select target tourist groups. For the potential tourist groups, according to the tourist attributes, divide and determine the market segment, and then select the target market suitable for the scenic spot and carry out product positioning.
- Develop a marketing strategy for scenic spots. Including the development strategy of the scenic spot, the business development plan of the scenic spot and the allocation of marketing resources of the scenic spot.
CRM System
Important business processes such as information query, business processing, and decision-making assistance in traditional tourism business management can be handled paperless, which not only greatly facilitates customers and staff, but also collects customers’ feedback on tourism products in a timely manner. Accurate feedback on the needs of tourists at all levels for tourism products can provide great help for tourist attractions to continuously improve their service quality and enhance the cooperative relationship between scenic spots, travel agencies and tourists.
Tourist Accurate Portrait
◆ Data Labels More Understanding of the User
What kind of outdoor activities do you prefer? Which payment method would you prefer to use? Smart analysis realizes the integrated analysis of consumption data, whether it is online web terminal, mobile phone, or offline, it can be tracked and recorded, forming a three-dimensional collection of big data, including each consumer’s membership level, privileges, behavior, personality, geographic location, economic status, etc. will be aggregated into the platform’s big data module for intelligent analysis. It is convenient to help the precise marketing of scenic spots, event promotion and other applications.